Tuesday, November 26, 2019
Gay and Lesbian Studies Essay
Gay and Lesbian Studies Essay If you are assigned to write a paper on gay and lesbian studies ââ¬â you will have to mould your own personal opinion on this matter as well as prove your opinion by providing vivid examples and strong argumentation. Gay and lesbian essay has to be a paper showing either tolerance of gay and lesbian relationships or disapproval on the contrary. Basically, a gay and lesbian essay ââ¬â is written for you to be able to think and convince the reader of your opinion. In order to succeed in this assignment ââ¬â your academic paper should be logical and well balanced. The message that you want to deliver in your essay, term paper, research paper should not cause any objections, and if it does ââ¬â these objections need to be forecasted and addressed. Another good technique in writing a paper of this type ââ¬â is to show all the pros and cons of gay and lesbian relationships. You need to be able to observe the gay and lesbian relationships from the inside, and try thinking the way gays and lesbians do. Only if you manage to do so ââ¬â you will be able to claim yourself as a neutral party. There is no better argumentation than history. You can easily make history and historical events prove your point, without taking into consideration of are you for or against gay and lesbian relationships. Why not have an expert writer write your custom gay and lesbian studies paper for you? You can delegate your assignment to CustomWritings.com, and we will pleasantly amaze you with the quality of our custom written papers. CustomWritings.com can help you with this assignment. Many of our writers are proficient in gay and lesbian relations studies, and we can write the custom paper for you. If you think that this paper is simply unbearable ââ¬â try asking CustomWritings.com for help.
Saturday, November 23, 2019
Italian Phrases for Shopping in Italy
Italian Phrases for Shopping in Italy When you arrive in Italy, shopping in any context- like at the bakery, the pharmacy, or just any negozio (store)- is inevitable. Plus, who doesnââ¬â¢t bring home a suitcase brimming with local oils and products that read ââ¬Å"Made in Italyâ⬠? With that in mind, here are the basic phrases you need to know that can help you get by in any shopping situation. General Shopping Phrases/Vocabulary Quantââ¬â¢Ã ¨? - How much is it?Quanto costa? - How much is it?Quanto spendo? - How much do I spend? TIP: Use ââ¬Å"quantââ¬â¢Ã ¨Ã¢â¬ or ââ¬Å"quanto spendoâ⬠when you have many items and ââ¬Å"quanto costaâ⬠when you have just one item. Posso pagare con il bancomat? - Can I pay with my debit card?Accettate carte di credito? - Do you (all) accept credit cards?Accettiamo soltanto i contanti. - We only accept cash.Sto cercandoâ⬠¦ - Iââ¬â¢m looking forâ⬠¦ TIP: Notice that the phrase above does not use any preposition like ââ¬Å"perâ⬠, for example, to stand in as ââ¬Å"forâ⬠. Some phrases in Italian donââ¬â¢t need the preposition in the same way that we do in English, which serves as just another friendly reminder to be careful about directly translating from English to Italian. Sto solo guardando. - Iââ¬â¢m just looking.Poi? - Anything else?Qualcosââ¬â¢altro? - Something else?Basta cosà ¬. - Thatââ¬â¢s all.Vorreiâ⬠¦, per favore. - I would likeâ⬠¦, please.Prendoâ⬠¦ - Iââ¬â¢ll takeâ⬠¦Ha bisogno di aiuto? - Do you need help? (formal)Mi piace. - I like it.Non mi piace. - I donââ¬â¢t like it. TIP: If the object you like or donââ¬â¢t like from the above two phrases is plural, like ââ¬Å"le scarpe - the shoesâ⬠, then say instead ââ¬Å"Mi piaccionoâ⬠or ââ¬Å"Non mi piaccionoâ⬠. ÃË troppo caro. - Itââ¬â¢s too expensive.Ha qualcosa di meno costoso? - Do you have anything cheaper? (formal)ÃË un regalo. - Itââ¬â¢s a gift.Vuole la confezione regalo? - Would you like it gift-wrapped? (formal)ÃË fatto a mano.à - Itââ¬â¢s handmade.ÃË artigianale.à - Itââ¬â¢s artisanal/small-scale.La commessa - Shop assistant Phrases for Shopping at a Market Whether youââ¬â¢re going to un mercato allââ¬â¢aperto (an open-air market) or un supermercato (a supermarket), these phrases will help you navigate the experience. Quanto costa al chilo? - How much does it cost per kilo?Quelli come si chiamano? - What are those called?Un etto diâ⬠¦(agnello). - 100 grams ofâ⬠¦(lamb).Come si puà ² cucinareâ⬠¦(il vitello)? - How does one cookâ⬠¦(veal)?(Otto) fette diâ⬠¦(prosciutto cotto), per favore. - (8) slices of...(cooked prosciutto), please.Avete...(le patate)? - Do you haveâ⬠¦(potatoes)?Posso assaggiare (il pecorino), per favore? - Can I try (the pecorino), please? Phrases for Shopping at a Clothing Store Use these phrases to help you confidently shop for clothing and accessories from the trendiest shops on il corso (the main street) to i mercati delle pulci (flea markets). Sono/Porto/Indosso una tagliaâ⬠¦(media). - Iââ¬â¢m a medium.Vuole provarlo? - Do you want to try it on?Vorrei provare questi, dove sono i camerini?- Iââ¬â¢d like to try these on, where are the fitting rooms? TIP: In the phrase above, ââ¬Å"loâ⬠would be used if the item were singular and masculine, like il vestito - the dress. However, if it were singular and feminine, like la sciarpa - the scarf, it would be ââ¬Å"Vuole provarlaâ⬠? While itââ¬â¢s important to make everything agree, donââ¬â¢t stress if you canââ¬â¢t remember the gender of the object you have. Youââ¬â¢ll be safe with using the pronoun ââ¬Å"loâ⬠. Dove sono i camerini? - Where are the fitting rooms?Non mi sta bene. - It doesnââ¬â¢t fit me well.ÃË comodo. - Itââ¬â¢s comfortable.Questi (stivali) sono scomodi. - These (boots) are uncomfortable.Preferisco (la rosa). - I prefer pink.Vorrei cambiare questo, per favore. - I would like to exchange this, please.Stai veramente bene con (quel vestito). - You look great in that dress. (informal)Lââ¬â¢alta moda - High fashion To get a more detailed description of how to shop for clothes in Italy, check out this article. Types of Stores There are an endless amount of specialty shops in Italy, so here are the names of each of the most popular ones in case you need to ask on how to get to one or need a recommendation. Il centro commerciale - Shopping centerLa bottega - WorkshopIl negozio - StoreIl negozio dellââ¬â¢usato - Second-hand storeLââ¬â¢edicola - NewsstandLa gioielleria - Jewelry shopLa profumeria - Perfume shopLa libreria - BookshopLa tabaccheria - Tobacco shop TIP: Technically this is a tobacco shop, but it is more of a convenience store where you can cigarettes, magazines, bus tickets, and recharge your phone. Il supermercato - SupermarketLa farmacia - PharmacyLa tintoria - DrycleanersLa pasticciera - Pastry shopLa macelleria- ButcherLa latteria - Milk cheese shopLa panetteria - BakeryLa rosticceria - DelicatessenIl fruttivendolo - GreengrocerLa cartoleria - Stationery shop
Thursday, November 21, 2019
Article Evaluation Example | Topics and Well Written Essays - 1000 words
Evaluation - Article Example p. 50) they primarily assumed depending on the research of Sutton, McKinney, and Hallahan (1992) that school settings affect studentââ¬â¢s performance and therefore, they set the outline of their study on the comparative line among the three types of schools: home school, private school, and public school. As a result, the study apparently loses the rudimentary trait, but other reviews of literatures that Sutton and Galloway refer in their study make a clear and harmonious relation with the purpose of their study. Their literature reviews clearly assess the level of performance and success of these schools. The procedure of the study appears to in fair concordance with the holistic purpose. The researchers prudently selected the participants from the balanced proportional ranges in order to encapsulate the whole country and to avoid the marginal bias. Participants of the study aptly represent the all of the 50 states and 48 foreign countries; though the study must confront the question whether each school individually represented all of the states of the country, the numbers of none of these schools equate the numbers of the states. So the question arises whether the fragmental number of each school fairly represents all of the same types of schools in the whole country. However, the representational integrity of the participants of each school seemed to compensate the lack of the representation of all the schools of the whole country. One hundred and eighty sample students of 1992-3 academic years were taken from the Liberal Arts University and they were compared school-wise with thos e who completed their graduation in 1997. Determining the rate of representation of the students with the use of Chi-square scale and considering the effect of the socioeconomic status of the students the data were intended on an all-embracing set of 40 indicators. Indeed their procedure of the
Tuesday, November 19, 2019
E-government Model Essay Example | Topics and Well Written Essays - 1000 words
E-government Model - Essay Example These studies indicate a definite trend whereby the researchers have utilized various means of analyzing and assessing user behavior to arrive at a logical conclusion regarding the factors influencing them to adopt e-government services offered by the government. For instance, Reddick (2005) has utilized a systematic approach to study the citizen behavior by observing their interaction with the government. Such observation acts an effective tool in analyzing citizen behavior and attitude and affords the researchers in estimating and understanding the concerns and grievances of the citizens and overcome them to achieve desired results. The successful adoption and implementation of any e-government model depends on the attitudes of the users, which in turn is influenced by a combination of factors such as perceived usefulness of the e-government model as well as socio-cultural influences (Chen and Thurmaier, 2005; Kumar et al., 2007; Al-Shehry et al., 2006). According to Venkatesh et a l., (2003) the term social influence refers to "the degree to which peers influence the use of the system". It could be either positive or negative and is the key factor that motivates / de-motivates individuals to adapt to a given situation. Various studies have indicated that the collective culture of a country provides an informative insight into the manner in which people behave and their likely reaction towards a new situation (Carter and Weerakkody, 2008; Dimitrova and Chen, 2006).
Sunday, November 17, 2019
My philosophy in nursing Essay Example for Free
My philosophy in nursing Essay My philosophy in nursing is to uphold the dignity of my patients during their vulnerable time of need, care for the patients physically, emotionally, spiritually, and mentally; current beliefs and values that I try to uphold throughout my life. According to Chitty, philosophy is defined as the study of the principles underlying conduct, thought, and the nature of the universe (p. 318). To determine my philosophy of nursing care I had to reevaluate my beliefs and values. see more:my philosophy of life My values are learned from my personal growth, involvement with family and friends, and respecting others beliefs and opinions. My beliefs are that modern medicine is a great way of healing through research and technology. I believe patients mental and physical health needs should be evaluated and treated if necessary by a healthcare team and support groups. As part of the team, I will care for the patients and their families during distressed times. I will work as an advocate to carry out, to the best of my knowledge and skills, the essential care to provide the best experience in healthcare that each patient and family deserves. I believe nursing care needs to be holistic, nourishing the whole person,Ã that is, the body, mind and spirit (Chitty, 2007 p. 312); I think that is what defines us as nurses in the healthcare field. It is the nurses responsibility to incorporate our knowledge, skills and available resources, so we can improve our patients quality of life. The American Nurses Association, ANA, defines nursing as the protection, promotion, optimization of health and abilities, prevention of illness and injury (Lance, 2007, p. 11). I try to incorporate these elements into my nursing practice; practicing my profession with care, compassion, and humanity. Being able to relate to people of different cultures and backgrounds will allow me to connect with a greater variety of patients and families. I come from an area where there are people from a variety of cultural backgrounds, socioeconomic status, and different spiritual beliefs and we all get along. We spend time together and their families are accepting. These experiences were needed to give me the knowledge to provide heightened nursing care to patients and their families. I believe in the importance of continuing education in nursing. To continue giving proficient patient care, it is important to remain educated on current research and evidence based practice, keeping licensures and certifications current. According to Randell, Tate and Lougheed, it is important to reflect what we do as nurses so we keep learning (p. 62). This allows patients to receive high quality nursing care. I will strive to apply my nursing philosophy to my nursing practice by continuing to reevaluate my beliefs and values as I grow in my profession and as a person. I will continue my education aiming to advance in my nursing practice, but continuing to remember nursings holistic point of view. This will allow me to care for my patients and their families more effectively. I will maintain my own physical, mental and emotional health, so I can continue giving the best care I am capable of to people in need. REFERENCESTC REFERENCES Chitty, K. K. (2007). Professional Nursing Concepts Challenges (5th ed.). St. Louis: Elsevier Inc. Retrieved February 16, 2008, from University of Phoenix Library. Lance, K. (2007). Nurse life care planning. _Virginia Nurses Today,_ 52 (2), 11. Retrieved February 16, 2008, from Ebscohost database. Randell, C. E., Tate B., Lougheed M. (2007). Emancipatory teaching-learning philosophy and practice education in acute care: navigating tensions. _Journal of Nursing,_ 46 (2), 62. Retrieved February 18, 2008, from EBSCOhost database.
Thursday, November 14, 2019
Short stories Essays -- essays research papers
Essay à à à à à The short stories ââ¬Å"The Snows of Kilimanjaroâ⬠and ââ¬Å"The Short Happy Life of Francis Mocomberâ⬠were both written by world renowned author Ernest Hemingway. The two stories are written completely unrelated to each other; however, both stories have vast similarities in the time and place in which they take place. Hemingway is a writer that is very methodical in his word choices. When reading these two stories a second time the reader finds considerable differences in the writing style the author uses in each story. To demonstrate, three sentences from each story will be compared and contrasted to show the differences in word usage, word connotation, and to find which story is written better. The initial pair of these sentences to be looked at are, ââ¬Å"A fourth planed down, to run quick-legged and then waddle slowly toward the others,â⬠from the short story ââ¬Å"The Snows of Kilimanjaro,â⬠and ââ¬Å"On the far bank of the stream M acomber could see, above the trees, vultures circling and plummeting down,â⬠from the story ââ¬Å"The Short Happy Life of Francis Macomber.â⬠The subsequent couple of sentences are ââ¬Å"ââ¬â¢You Bitch,ââ¬â¢ he said,â⬠from the ââ¬Å"Snows of Kilimanjaroâ⬠and ââ¬Å"ââ¬â¢Why not let up on the bitchery just a little, Margot,ââ¬â¢ Macomber said, cutting the eland steak and putting some mashed potato, gravy and carrot on the down-turned fork that tined through the piece of meat.â⬠Finally, the third set of sentences are ââ¬Å"She shot very well this good, rich bitch, this kindly destroyer of his talent,â⬠from the story ââ¬Å"Snows of Kilimanjaroâ⬠and ââ¬Å"ââ¬â¢That was a good shot,ââ¬â¢ Wilson said,â⬠from the story, ââ¬Å"A Short Happy Life.â⬠à à à à à The first sentence to be analyzed is, ââ¬Å"A fourth planed down, to run quick-legged and then waddle slowly toward the others,â⬠from the short story ââ¬Å"The Snows of Kilimanjaro.â⬠In this sentence Hemingway is describing the actions of a vulture landing. When compared with its corresponding sentence from the short story ââ¬Å"The Short Happy Life of Francis Macomber,â⬠ââ¬Å"On the far bank of the stream Macomber could see, above the trees, vultures circling and plummeting down,â⬠the reader can see similarities in the two sentences. Both sentences have to do with vultures flying and landing. However, there is a significant difference in the authorââ¬â¢s word usage in each. In the first sentence, the word ââ¬Å"planedâ⬠describes the vultures dec... ...â⬠is an adjective, describing the noun ââ¬Å"shot.â⬠Notice that the word ââ¬Å"shotâ⬠is used in different manners. In the first sentence, ââ¬Å"shotâ⬠is an action, a verb, where in the second sentence ââ¬Å"shotâ⬠is a noun. The second sentence is the better than the first. The first sentence is cluttered with descriptive words leaving each word with less value. In the second sentence the word ââ¬Å"goodâ⬠is the focus of the sentence making it a better defined and more coherent sentence. When compared these two sentences are alike only in their differences, for example the meaning of the word ââ¬Å"shotâ⬠in the first sentence and the word ââ¬Å"shotâ⬠in the second sentence are the same words with different perspectives. In conclusion the short story, ââ¬Å"The Short Happy Life of Francis Mocomberâ⬠is the better written of the two short stories by Ernest Hemingway. The authorââ¬â¢s word usage, and connotation in this story, however similar to those in ââ¬Å"The Snows of Kilimanjaro,â⬠makes the reader clearly visualize the images he is trying to illustrate. The three sentences from ââ¬Å"The Short Happy Life of Francis Mocomberâ⬠are all around better written, use better words, and better help the reader imagine the authorââ¬â¢s intentions.
Tuesday, November 12, 2019
Huella Proposal
Founded in 1999 in Kuala Lumpua, Malaysia, Huella Online Travel was an Internet travel portal targeting Greater China and Asian Pacific. Huella online travel agent is a retail business, that sells travel related products and services to customers, on behalf of suppliers, such as airlines, car rentals, cruise lines, hotels, railways, sightseeing tours and package holidays that combine several products. Huella ââ¬Ës Hong Kong was launch in 2000. Up to 2004, the revenue growth in Hong Kong had been less than expected. Huella market share in Hong Kong to be only 4% compared 9% in Singapore.This time, Huella wants set up a whole new marketing research to get a depth insight into Hong Kong online travel market. 2- OBJECTIVES OF THE STUDY: The previous research is very useful in exploring how people awareness of the Huella brand, however they are not conclusive of the public perception in Huellaââ¬â¢s target market. In my opinion, we should conduct a research marketing strategy for Hu ella using a quantitative approach. From this research we should be able to identify: customers, competencies and competitors. Research Objectives: â⬠¢ To identify demographic, economic, lifestyle, and traveling desire in Hong Kong market. To determine a match between consumersââ¬â¢ needs and how Huella online travel agents can be able to match these needs â⬠¢ To identify main attributes of online travel agents that appeal to the target marketâ⬠¢ To assess the target marketââ¬â¢s purchase intent and purchase habits â⬠¢ To determine promotional efforts that appeal to the target market â⬠¢ To determine the price sensitivity of the target market for online travel agents â⬠¢ To identify ideal channels to market the brand in Hong Kong â⬠¢ To identify competition in Hong Kong travel agencies including brick-ââ¬â¢n-mortar agents and online agents. ââ¬â SAMPLING: Another part that is very important, how the sampling is done. Personally, I strongly re commend using online survey and face-to-face interviews because Huella is an online business. Yet online survey usually has low responds so I also want we have face-to-face surveys that will be more effective because Hong Kong is a small territory and high population. We can collect primary data by survey research and behavioral data. Sampling plan:Sampling size: 300 Sampling unit: white collar, young professional, foreigner travelers in Hong Kong. Sampling procedure: randomly Method: survey and behavioral data Demographics: age between 18 years old to 40 years old. Gender: male and female Professions: general Geography: Tsim Sha Tsui, Mongkok, Causeway Bay Contact methods ââ¬â online survey, face-to-face. 3- ANALYSIS AND REPORT The result from this research will be put in power point and hard copy format.
Saturday, November 9, 2019
Individual, State and Society
This essay shall critically comment on two quotations. The first quote is by Margaret Thatcher who said: ââ¬Å"There is no such thing as society, only individuals and their familiesâ⬠and the second quote is by David Cameron who said: ââ¬Å"There is such thing as society: itââ¬â¢s just not the same as the stateâ⬠To critically comment on these quotes that were stated in a political setting, references shall be made to the political ideologies the subjects held and the context they appeared in will be analyzed.Additionally different political basic ideologies will be named and outlined to give a broader understanding and contrast in the analysis. Furthermore, Platoââ¬â¢s The Republic (360BC) and existentialist Jose Ortegaââ¬â¢s Man and People, (1957), shall attempt to lend their wisdom from their philosophical works, to shed some light and give meaning on the complexity of these two quotes. For clarity British conservatismââ¬â¢s history will be looked at closel y. Terms Individual, Society and State are briefly defined now. An individual is generally speaking a person separate from others, with his/her own needs, values and desires.The word originates from Latin in-dividuus, meaning indivisible, referring to a single human being, separate from a group. A society is made up by a collection of individuals. The etymology of the word originates in Latin societas, derived from socius which translates as comrade, friend or ally, indicating relations. It can for instance be such as a group of people, subject to law and political authority, or a group of like-minded people, sharing the same norms and values. Often, therefore, societies are formed, such as medical-, esoteric- or literary- for example.The word society always refers to relations between people ââ¬â they may share a certain culture, territory, economic, political or social structure. The state can be called an organized, a political community under government: a sovereign state is a public, political entity, recognized in national law. Other words associated with state are machinery, a system, imposition/obligation and polity. Named and outlined below are various different political and social philosophies and ideologies: Communism Is a Latin word derived from communis and means -shared or -belonging to all.The terms communism and socialism are somewhat inter-changeable. These political ideologies followed communist philosopher Karl Marxââ¬â¢s 10-point communist Manifesto from 1845, he was quoted in saying; ââ¬Å"Workers of the world, unite, you have nothing to loose, but your chains. â⬠Marx was interested in building a free society without division or alienation. He believed this could only be achieved by a revolution seeking to overthrow capitalism and to have state ownership by the means of production ââ¬âthis in short meant the dictatorship of the proletariat.The aim in mind was for the working class to replace the exploiter class and to cr eate equality, a no-class system, abolishing privatization, with re-distribution of land and production. A good example of the workings of Communism, as efforts in co-operation, would be a Kibbutz, mirroring a microcosm of this ideology. Well known communist leaders and dictators of a serious nature and totalitarians, were Mao Zedong and Stalin for instance. Socialism Latin in origin, sociare translates as -to share.The older view of communism and socialism was built on 5 tenets: Stress on community, cooperation, equality, social class and common ownership. Marx had ideas about balancing the material and the moral and also said: ââ¬Å"From each according to his ability to each according to his need. â⬠Socialists are reformers and believe if the structure of society changes, things will change, similar to the beliefs held by Marxist Terry Eaglton. Socialism is about the group, having a collective, a solidarity and brotherhood, with no individual advantage.An evil in society to a socialist goes back to the structure of the society, rather than an individual. Socialistsââ¬â¢ ideologies are concerned with outcome and what we can become, a somewhat utopian idea. Socialism and communism collapsed between 1989 and 1991. Nowadays socialism is democratic labourism; often associated with trade unions ââ¬â seen defending workersââ¬â¢ rights. Liberalism Etymologically speaking the term derives from Latin liber- translating as -free. Liberals, next to favoring free market trade, also believe in government action to achieve equal opportunity and equality for all.As an enlightenment movement it started in Europe with Gladstone in 1868 (first lib. PM) leading the revolution, seeking to reform and change, arguing we can all get to the top, by basing your conviction on your own reason. Liberals challenged the Monarchy holding all powers and money and this time became known as the age of reason, associated with the slogan ââ¬Å" Donââ¬â¢t behold to class. â ⬠On the political ideologyââ¬â¢s spectrum liberalism is somewhere in the middle between left, communism, and right, fascism.This ideology grew out of the collapse of communism and socialism, belonging to the post-modern (industrialist) era and is also known as Anarchoââ¬âCapitalism, marking middle ground between authority and liberty. Thereafter the middle-class was born. Democratic liberals stand for government action to achieve equal opportunity and support democracy. They maintain it is the governmentââ¬â¢s duty to alleviate social dysfunction and to protect civil liberties including individual and human rights.The liberal governmentââ¬â¢s policy should ideally ensure that no individual is in need and also if problems arise theirs is the duty to solve problems. Somewhat opposing this concept is their own policy that the state should not interfere in personal lives, as it needs to be a policy of individualism. Justice for a liberal means equal opportunity, like h ealth-care for instance. Additionally liberals are also committed to pluralism and multi-culturalism. Ideally tolerant, a liberalââ¬â¢s motto is; ââ¬Å" I detest what youââ¬â¢re saying, but I will defend to the death your right to say it. Liberals prime motivator is the pleasure of profit and the gathering of oneââ¬â¢s own self-interest. Unlike Socialist, liberals see themselves separate from the state and are not primarily concerned with the common good or society. F. F. Y. said: ââ¬Å"You canââ¬â¢t be a liberalist without being a capitalist. â⬠John Locke defined 3 fundamental rights of Liberalism which are: Life, liberty and property and Stuart Mill remarked that this idea can become a license and that it can only be restrained if someoneââ¬â¢s liberty is threatened.Hence Liberalism can easily dissolve into Egoism and severe greed, on a positive note, it may encourage the flourishing of an individual, though. Negative liberty, as reflected in European auster ity measures presently or Irelandââ¬â¢s Budget 2012 for example, would be freedom from the constraints of freedom. Here a list close to the values of a liberalismââ¬â¢s vision: Capitalism, no intervention/regulation in economy, anti-racism, anti-capital punishment, anti-weapon bearing, pro-environment, pro-euthanasia, pro- abortion, pro-immigration, pro U.N. , pro-War on Terror, pro-welfare. Fascism (is here listed before Conservatism, but follows Conservatism on the political spectrum from extreme left to extreme right) facses derives from Latin and means -bundle of rods, and symbolically speaking it depicts strengths of unity. Fascism is an anti-democratic, political system with a supreme leader exercising dictatorship. Hitler and Mussolini are examples of fascist leadership. Their ideologies are radical, authoritarian and nationalist in nature.The community is viewed as an organic entity and bonded by nationality, ancestry, culture and blood. As a state it is totalitarian, with only one party ruling. The leader holds sole power and oversees the fascist movement, government and other state institutions. Opposition is not tolerated and always suppressed. Fascists, in order to keep their ideologies running, anything out of their norm, such as ideas, people and systems undermining the norm or become, as they view it, the cause of decadence or degeneration, are purged and gotten rid off.Fascism promotes violence and war to overthrow other political systems, thus is militarism in nature. Itââ¬â¢s almost anti everything, it opposes class based identity and society, is anti-bourgeois, anti-proletarian and anti- individualist based identity and society. In Nazi Germany, for instance, this system became known as ââ¬Å"The Third Wayâ⬠. Economically speaking, it therefore contests capitalism and socialism and is in policy a state directed-regulated economy against the power of money. Social welfare is not tolerated, as it would support ââ¬Å" the weakâ ⬠, as Hitler believed.Generally fascism holds dark, radical ideas on culture, sex and sexuality, also concerning abortion, eugenics and euthanasia. Virtues valued by fascists are action, discipline, hierarchy, spirit and will. It claims to seek positive transformation in society believes in education, spiritual renovation (anti-clerical) and fosters the will to dominate in a united national identity. (*Although a general outline of fascism was given, fascismââ¬â¢s ideology can be hard to define, as it mixes doctrines of left and right) Conservatism The term originates from the Latin word conservare, meaning -to preserve.Conservatism is a political and social philosophy with a belief that it is generally considered best practice in keeping traditional institutions and advocates changes in society in a gradual and slow manner. As Conservatives value stability and continuity by preserving things as they are, they tend to oppose modernism. Conservatism, though, can differ in poli cies depending which country or continent it is practiced in or on. Largely speaking, Conservatives support personal responsibility, limited government, free markets, and empowerment of the individual to solve problems to pursue their own goals.A list of their general policies looks like this: Anti-abortion, education according to ability, anti-racism, pro capital punishment, free market economy, privatization, school vouchers, support nuclear power and oil-drilling, prohibit euthanasia, non-belief in climate changes, pro-arm bearers, private healthcare, pro-homeland security screening, anti-immigration (only legal), pro-private property rights, oppose long-term welfare. For simplicity and relevance this essay shall stick with, and outline British Conservatism, as our quoted subjects in this essay, Margaret Thatcher and David Cameron, both belong to this party.Development of British Conservatism was as follows: Irishman Edmund Burke, a Wig at source (opposed to Monarchism) became kn own as the father of Conservatism (Tory Party ââ¬â a hierarchal society/ ruling by divine right). The British Conservatives of the early 19th century were rural landowners of Anglican confession; they were royals by association, possessed property and adhered to their beliefs that were to follow an established social order and the existing conventions.However, a little time later the aristocracyââ¬â¢s belief-system was challenged, as the industrial elite, consisting of rich businessmen, called for revolution, sought power and thereby threatened the established social order. Negotiations followed and Robert Peel reconciled the two opposing parties in 1846 with the ââ¬Å"Corn-lawâ⬠repeal. The aristocrats, longing to return to their medieval ideas and the business class, favoring laissez-faire capitalism, managed to form a coalition, meaning the prior kept their status quo and the latter got their free trade policies.Now the Conservative party was made up of Royals, tradi tional landowners and industrialists. Prime, Benjamin Disraeli, a medieval romantic at heart, foresaw an alienated industrial proletariat with this new coalition and formed a new political ideology in form of the ââ¬Å"One Nationâ⬠policy, which is still in practice today and supported numerous social reforms since. The idea behind the new policy was to return to an organic society whereby each and everyone should have duties towards other people or groups.Remarkably, Disraeli, who was a conservative, not a Marxist, aimed to unite the aristocracy, the middle and the working class, the latter he tried to shield from being exploited. The 1920ââ¬â¢s saw the liberal movement collapse, as labour ascended. During WW2 the conservatives aligned with labour, however, it was more a pragmatic move to fight the war, than a love affair. From the 1950s to the mid 1970s in usage were progressive broadly pro-labour and semi- socialistic policies by successive British governments, including conservative ones.Margaret Thatcher became Prime Minister of the Conservative Party in 1979 and remained in office until 1990. With her leading the party, a dramatic shift occurred in British conservatism with a big movement towards free market economic policies. Privatization of state owned industries became commonplace during her time. She was described as a classical- radical- liberalist, inconsistent with the concept of conservatism in the U. K. ââ¬â it is often believed her policies challenged and confronted traditional institutions and rocked philosophies of the elite and the old British, established social order in general.Her politics became known as Thatcherism, termed by Stuart Mill. Thatcherââ¬â¢s policies largely remained as they are until today and anti-trade union legalization is still in place. After various Prime Ministerââ¬â¢s in the U. K. , David Cameron, known to be a neo-liberalist, heading the Conservative Party, is now Prime Minister and his party is in coalition with liberal-democratââ¬â¢s Nick Clegg. Looking back, in terms of supply-side economics and many countries copying Thatcherââ¬â¢s then successful model of free market policies, Margaret Thatcherââ¬â¢s Thatcherism has its critics.On another note, some disagree strongly with the idea that she was a radical neo-liberalist, opposing the established, for they argued that she didnââ¬â¢t challenge the monarchy, but only recent additions to British politics instead, which were the trade unions. The mentioning of her name nowadays still remains in peopleââ¬â¢s minds with strong associations of this bit, ââ¬Å"standing up to the trade unions. â⬠Her opponents would comment she was a monetarist, controlling inflation, not unemployment ââ¬â the latter doubled during her first 2 years in office.A possibly strong argument, as, during her term as prime minister, she ran a stern government/state, restraining labour movement, local authorities and trade unions. Thatcher also joined the House of Lords and was rather conservative regarding morality, as an anti-gay supporter, she was also known to have defended capitalism and free market policies by saying that we all had a choice and was once heard to have given a rather unsympathetic theological address at a religious ceremony where she cited St Paul by saying, ââ¬Ëif a man will not work, he shall not eatââ¬â¢.At the end of her term, 30% of children were regarded as living below the poverty line. As prime Minister of Britain, Margaret Thatcher received many labels during her time but of all, she was never labeled something as sweet as ââ¬Å"Queen of Heartsâ⬠, the title people loving, tragic Diana received for instance, and this following quote may explain why, as Mrs. Thatcher said: ââ¬Å"There is no such thing as society, only individuals and their familiesâ⬠Unemployment in the U. K. post Thatcher had minimized for a while and more han 20 years later with David Cameron leading the conservatives as their Prime Minister nothing much has changed in political ideologies of the conservative party. While it was trade-union issues then, itââ¬â¢s become the middle-class issues now. Britain presently faces various issues it tries to tackle, such as stronger tax increases on the middle-class, over-dependency on the public sector, mass-unemployment and welfare concerns, budget deficits and the European crisis.However their likeable, observant new leader David Cameron, a Tory, is reputed to be much more of a peopleââ¬â¢s person than Thatcher was, delivering rhetorically fine and caring speeches for all. During the recent riots in London, Mr. Cameron commented in a news report that society was in trouble, by saying there were pockets of society not only broken, but sick and he further elaborated and explained that causes for the riots, as he saw it, were a complete lack of responsibility in our society and that he felt, people felt they are owed somethin g.Some are impressed by and praise Mr. Cameronââ¬â¢s passionate and determined involvement, despite being a Tory leader, on social issues, such as his recent project Big Society bank and others feel his recent proposal to privatize and save the NHS, by opening it up for private scientific investors to carry out patient research within, doesnââ¬â¢t add up, regarding his general display of sensitivity, warmth and care for pressing societal issues.This apparent division in policy and inconsistency in his actions, is also reflected in his speech when he said: ââ¬Å"There is such thing as society: itââ¬â¢s just not the same as the state. â⬠20th century liberalist, existentialist philosopher and journalist Ortega might have had a minute of sympathy for Margaret Thatcherââ¬â¢s somewhat heartless, ââ¬Å"-individuals-â⬠remark and also for receiving such public criticism regarding the trade union issues, as he said in his Man and People, (1957): ââ¬ËThere is striv e and struggle at the heart of all social relationships. Aristotle would have argued this and would have accused Mrs. Thatcher of acting unjust and unfairly regarding her single-minded political ideology, by trying to reason and appeal to her higher, contemplative nature, he might have attempted to convince her that man is a social animal and needs others. Ortega partly agreeing on contemplation, would have possibly come to Mrs. Thatcherââ¬â¢s defense by saying: ââ¬Å"Man is naturally unsociable, man wants to leave, flee from it. â⬠Plato would have grilled Mr. Cameron on the danger of having charitable Big Society ideas.Plato might have attempted to curb big-hearted, spirited Mr. Cameron a little, by indicating that heroism and self-sacrifice are dual and could lead to tyranny and anger at the sight of injustice. Ortega, regarding the incident with the rioters, which had upset Mr. Cameron in terms of lack of responsibility people nowadays have, would have maybe offered ano ther existentialist interpretation concerning irresponsible rioters, by suggesting that we all lived in our own world and wanted freedom from responsibility.Plato, the philosopher king and Socratesââ¬â¢s friend and pupil, wrote his own intellectual autobiography The Republic 2025 years ago. The booklet, written by Plato in disillusionment, after Athenian democracy failed, was to be the ideal blueprint for society, in the text Plato holds dialogues in form of Socrates with the sophists. The aim of Platoââ¬â¢s dialogues was to harmonize individual and city. The main themes occupying the dialogues are the questions: What is justice and how can we achieve happiness (eudaimonia) in the city.Plato was the first person in history to set up an academy in 386BC, as he was passionate teaching philosophy to statesmen, educating them. Surely Plato would not have been happy with Mrs. Thatcherââ¬â¢s and Mr. Cameronââ¬â¢s quotes. Had he been around, he might have helped them descend fr om their Toryian thrones and lead them down, down, down to the the low, low, low and mean streets of East London, to face their own daemons, in order to order their souls!As Plato in his dialogues argued that in order to give a transcendent vision, and he gave an analogy for this in The Republic symbolically speaking -from the Acropolis (heaven) to Piraeus (seedy harbor district of Athensââ¬â¢s), one needs to go down and descend into their dark, murky waters of the psyche to face and confront their own inner hell first and remove shackles of the past, as it is only then that one can ascend with a transcended vision to lead a polis (society). According to Plato, and psychoanalyst Freud (descend) and Franklin (ascend) would have agreed with him, only souls (individuals) that had gone through this particular ransformation process first, would make up a well functioning society ââ¬â based on good mental health, consisting of truth, goodness and beauty. Regarding Mr. Cameron and M rs. Thatcherââ¬â¢s quotes then, instead of rhetoric (sophistry) Plato would have expected wisdom (sophia) and an ability to articulate a transcendent vision from the rulers of Britainââ¬â¢s Conservative party, as he may have otherwise suspected their political system to fail, just like the sophists Athenian democracy did, 2025 years ago.In The Republic, which he wrote in homage to Socrates, who died for truth and justice, Plato maintained that there is no justice to be expected, unless rulers become philosophers and philosophers become statesman. This essay attempted to critically comment on two quotes made by two of Britainââ¬â¢s Prime Ministers. An analysis of British conservatismââ¬â¢s ideology and their partyââ¬â¢s history was drawn up and explained, and possible views to the meaning and interpretations of these two quotes, in the light of philosophy and politics, were offered. Terms and different political ideologies in general were also outlined. .
Thursday, November 7, 2019
The Administration of Disciplinary Action and Its Forms
The Administration of Disciplinary Action and Its Forms An important element of human resource development is the administration of disciplinary action. Often, employees may be found to be out of line with the organization expectations. This prompts the need to establish some reaction measures with the aim of discouraging situations where employees fall short of the organizations expectations. Some common forms of disciplinary actions include reprimands, suspensions and dismissal. Some forms of disciplinary actions include reprimands, suspensions, demotion or even dismissal. Advertising We will write a custom essay sample on The Administration of Disciplinary Action and Its Forms specifically for you for only $16.05 $11/page Learn More Most disciplinary actions are seen as adverse actions. This is because most of them are aimed at instilling some level of pain or discomfort on the employees. When an employee is demoted for having a poor attitude towards work of for consistently not achieving the set targets, the action adversely affects them. There are several dimensions of a disciplinary action. These dimensions ensure that the disciplinary action is as effective as possible. First, the disciplinary action should be aimed at ensuring that the employee behavior improves. This means that the action should not merely punish the victim but should influence the behavior towards the desirable attributes. Secondly, the disciplinary action should be just and congruent to the magnitude of the offence committed. This implies that the disciplinary action should be to the scale of the wrong done. This way it is effective as there is a feeling that the action is well deserved. Thirdly, disciplinary action should be consistent. Similar action should be taken for similar offences for all employees. PEER SURVAILLANCE is an accountability process where employees are given the responsibility of watching each other as they undertake their tasks. This method is now being seen as the most effective in ensurin g accountability among work mates. The method is known to greatly enhance relationships at the work place while at the same time improving productivity in the organizations workforce. It is the most ethically plausible staff management method. VERTICLE SURVAILLANCE on the other hand follows a hierarchical organizational structure to determine who is accountable to who is answerable to which member of the organization. Here junior employees are report to their seniors. This model is widely used by organizations around the world. However, its effectiveness in relation to the peer surveillance has been highly questioned. HORIZONTAL SURVEILLANCE seeks to place the roles of accountability within the various existing departments. One department is accountable to another so long as they are on the same level of the organizational hierarchy. This model is mainly applicable in organizations where different departments complement each other towards achieving the overall organizational goal. I n a case where one department is performing poorly, other departments are affected hence the push for better performance.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Progressive discipline is a concept applied in the practice of human resource management. The concept stipulates that a penalty for a wrong doing should keep increasing with repetition. This means that every time an employee does a wrong, the penalty is stiffer than the previous time the same wrong was committed. It is aimed at discouraging repeated mistakes within the organization. The first time may attract a verbal reprimand, the second a written warning, the third a suspension while the fourth would attract a demotion and finally dismissal. Progressive discipline enables the human resource department to continually influence employee behavior. The fact that a stiffer penalty is imposed each time an offence is repeated means that the employees are highly motivated to achieve the organizations expectations. The effectiveness of the actions is enhanced by several issues. First, the action should be timely. One should take action early enough before the behavior develops in to a habit. This is amounts to a nip on the bud. Secondly, one should be fair in application. Fairness is first seen by clarifying and clearing the expectations placed on the employee within the organization. More importantly, the actions should direct the employeeââ¬â¢s behavior. This is through availing avenues of solving the existing problems with the workers. In the process of enforcing the progressive disciplinary action, it is important that one is careful not to violate the rights of the employees. Due Process right of an employee refers to the full consideration of the legal implications of the actions taken against an employee. It is critical for the rights of an employee to be fully respected to avoid cases where disputes arise on the legality of the actions. This not only ensures that the process of human resource management is smooth, but also ensures that the organization is free of legal tussles. The most important dimensions of progressive discipline actions include fairness and measured severity. The actions should be fair and consistent among the employees. When one is reprimanded, the second penalty should be just slightly severe and should not jump to dismissal. However, the progressive disciplinary actions should be in full consideration of the severity of the successive offence. If an individual misappropriated funds and was reprimanded, a second and bigger scale attempt to still will not attract another warning but would justifiable lead to dismissal of the employee.Advertising We will write a custom essay sample on The Administration of Disciplinary Action and Its Forms specifically for you for only $16.05 $11/page Learn More
Tuesday, November 5, 2019
User Engagement Metrics How to Apply Them to Boost Your SEO
User Engagement Metrics How to Apply Them to Boost Your SEO It feels great to rank on the first page of Google for your primary keywords. You get all the love with tons of organic traffic. Ranking on the first page is complicated, however. Brian Dean compiled a list of over 200 ranking factorsà that Google uses.à If youââ¬â¢re serious about improving your search visibility, you need to find a way to attend to these factors. I know how challenging this can be. And not everyone is ready to put in the hard work. But what if I toldà you that thereââ¬â¢s a rather easier way to rank high in the organic results pages?à Would you be interested? No, Iââ¬â¢m not going to teach you some blackhat techniques or a secret to hacking Googleââ¬â¢s index. Can I be straight up with you? From my personal experience, I observed that the most credible way to improve search performance is by focusing on user engagement metrics.à From the chart below, youââ¬â¢ll notice that shares, engaged time, and comments are the core metricsà for measuring user engagement. Not backlinks or content length. If you play your cards right, you can reverse-engineer user engagement to rank higher, with or without any so-called powerful links. The guide below will show you how to do it. Download Your Free User Engagement Resource Bundle User engagement metrics are driven by strong content. Understanding those metrics requires strong knowledge of analytics tools. To help you apply the advice in this post, weve pulled together these free resources you can use: Five free Google Analytics Custom Reports that show when your social media and email content drive the most traffic to your site (in just a couple clicks). 2017 Content Calendar Template to help you schedule all your content for optimal engagement. Using Google Analytics to Create Smarter Content guide to help you create content readers want, based on real data. How to Apply Powerful User Engagement Metrics to Boost Your SEOWhy User Engagement Matters User engagement is determined by observing userââ¬â¢s behavior. What do they do after they land on your website? Where do they click? How much time do they spend on your website? Understanding user engagement metrics helps you see what works and what doesnââ¬â¢t work. It helps you see what users love on your website. Itââ¬â¢s not just about content. Design matters, too. Why? Because great design creates a great first impression and gets better marketing results. According to The Design Council, through your design, you can increase brand visibility by 200%.à The same report also states that, "Shares in companies where design plays a critical role consistently outperform key stock market indicators by 200%," and that ââ¬Å"for every $130 spent on design, businesses that are focused on design realized a $298 return.â⬠Recommended Reading: How to Redesign Your Website (Like ) In 10+ Easy Steps How to Work With Designers With Authentic Advice From 's Designer How to Design the Best Blog Graphics With Free Tools and Design Theory For instance, consider bounce rate. If the bounce rate of a specific blog post is higher than the rest of the posts, this means your readers don't like it as much as they do the rest of the posts. To find the bounce rate for your posts and pages in Google Analytics, hereââ¬â¢s that path to follow once youââ¬â¢re logged in: BEHAVIOR = Site Content = All Pages When the statistics load, youââ¬â¢ll see a column for the bounce rates: Similarly, if a post has exceptionally low bounce rate, it could mean that your audience is in love with it. All things being equal. Iââ¬â¢m sure youââ¬â¢re asking, ââ¬Å"but, what is a good bounce rate?â⬠Well, the answer isnââ¬â¢t straightforward because we need to consider the industry, content quality, and so on. However, all hope isnââ¬â¢t lost yet. You can see the average bounce rate for different industries. Additionally, GoRocketFuel conducted an exclusive studyà to determine what a good bounce rate is. According to their findings: ââ¬Å"Most websites will see bounce rates fall somewhere between 26% and 70%. The average bounce rate for the websites in my sample set was 49%. The average bounce rate for all visits in the set was 45%. I threw out the outliers- the 1% bounce rates. The highest bounce rate was 90.2%; the low (from a properly functioning profile) was 27.33%. The low across all (including broken implementations) was 1.23%.â⬠So when you find blog posts with a good bounce rate, replicate. Create similar posts that your readers will love again. Your chances of ranking higher in Google top pages are high, because Google appreciatesà a web page with a low bounce rate. Recommended Reading: How to Create a Killer Content Strategy for Your New Blog The Ultimate Blog Writing Process to Create Killer Posts How to Promote Your Blog With 107 Content Promotion Tactics Determine What Users Are Doing On-site Itââ¬â¢s high time you get to know what users are doing on your website. Neil Patelà identified five engagement factors that will affect influence your search engine rankings. These include: Traffic. This includes visitors from organic sources. Pageviews and bounce rate. Brand mentions. Mobile-responsive design. Technical SEO (structured for users). Other engagement metrics are: Clicks on internal and external links. Social shares. Scroll depth. Form submissions.Are you paying attention to these important user engagement signals?Note:à All of these metrics and factors donââ¬â¢t influence search rankings at the same time. Most website owners and SEOs find it hard to rank higher in Google when they try to manipulate search rankings. But the truth is, SEOà ââ¬â as daunting and complicated as it may seem ââ¬â still boils down to one simple practice: provide value. The illustration belowà shows that the more value you provide, the more of it youââ¬â¢ll get. Source: HubSpot Good #SEO boils down to one simple practice: providing value.According to Search Engine Watch, the correlation between user engagement metrics (i.e., time on site, bounce rate and average pages per visit) and search engine ranking reveals that not all the signals are equally important. These user engagement metrics can be accessed from Google Analytics. This will help you identify the best performing landing pages on your website. These engagement metrics are the results of userââ¬â¢s behavior while on your website. To see these metrics in your Google Analytics account go to: Acquisition - All Traffic - Channels When youââ¬â¢ve identified your best performing landing pages, you need to install a heat map scriptà so that you can study the user behavior properly. To find your best performing landing pages, follow this path in Google Analytics: Behavior = Site Content = Landing Pages Here's how to find your best-performing landing pages using Google Analytics:Use Heatmaps to Understand Vantage Positioning A heat map tool like Crazy Eggà can show you the exact sections of your website that users are clicking and why? It uses mouse-tracking to determine scroll and clicks. To fully understand what users do on your website, where they click, how deep they scroll, and what they donââ¬â¢t like, you have to use heatmaps- it gives you better insights about users. Source: Piktochart For instance, you saw five pages in Google Analytics with below average bounce rates. At that point, you should ask yourself, ââ¬Å"why do people like these pages more than other pages on the same website?â⬠Do they like the video? Or the infographic? Or the GIFs or something else? This is where a heat map tool gets the job done. You can determine the following using a heat map: How users move their mouse on any given page. Do they move their mouse on the title and images? A click map shows where users click on the page. Are they clicking the new video that you just created? Scroll maps show how deep users scroll. Itââ¬â¢s one of the best user engagement metrics that show the point users exit the page. This makes it easier to adjust the length of your page. For a demonstration of CrazyEgg and how to use it to interpret your website data, see the Koozai Guide to Using CrazyEgg. This information,à alongside data from Google Analytics will help you identify the most interactive parts on the best-performing pages. When youââ¬â¢re armed with such insights about your users, itââ¬â¢s easy to create compelling content that will improve your search visibility. Based on Google Analytics and your heatmaps, you can determine what type of content is most suitable for your audience. Lim Cheng Soonà used heatmapsà to track the user behavior on Pairââ¬â¢s landing page (now rebranded as Couple). Hereââ¬â¢s whatà the homepage looked likeà before: Now, see what theirà heatmap revealed: The navigation bar at the top left was getting more clicks than the conversion button. It was a distraction. Though they were getting a decent traffic on the homepage, pageviews were counting, and everything was working fine. But they werenââ¬â¢t getting as many downloads as expected. So, Lim removed the navigation bar and conversion rate quickly increased by 12%. He also removed the ââ¬Ëdownload for freeââ¬â¢ text above the button and it increased conversion rate by an additional 10%. Create More Interactive Content If you want to increase userââ¬â¢s time on your website, you need to add more interaction to your content. You could add interactive infographicsà to your post, or embed quizzes. However, there are two forms of interactive contentà that truly boost engagement. These include: a). à Calculators: Integrating a simple calculator into your written content can improve your contentââ¬â¢s perceived value and take your engagement to the roof. For example, SilkRoad, a HR software for Talent Management created a calculatorà to show prospective clients they could become more productive and save with its employee onboarding automation solution. Within 3 months, the company saw an increase in lead generation and content engagement. You'll need to work with your development team to make something like this happen. However, the results are worth it. b). à Interactive video: Video marketing still works. Data from Convince and Convertà shows that audiences are 10x more likely to engage with video content. Sadly, theyââ¬â¢re still a static medium, which means that you have a lot of opportunities right now to make your videos interactive. But how? In an interactive video, youââ¬â¢re giving viewers the opportunity to participate in your video as opposed to just viewing it. You could add interactive hotspots so that a viewer can click to learn more about the person, an event, or a topic. Some of the handy tools that you can use to create interactive videos are: Wirewax Thinglink RaptMedia Truth is, interactive videos can quickly improve your audienceââ¬â¢s perception of your brand. Interactive videos can quickly improve your audienceââ¬â¢s perception of your brand.According to Tom Whatley: ââ¬Å"One of the best examples of interactive video I've seen is the Guardian's "Seven Digital Deadly Sins." In it, viewers can explore the stories of seven users of digital media and how it affects their lives. A 'burger menu' to the side adds to the user interface, and there are several "easter eggs" in the form of one-question surveys that show real-time stats.â⬠Here's a quick look at it: Recommended Reading: How to Make a Video Content Marketing Strategy To Boost Your New Series How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way When youââ¬â¢re looking to create more engagement on your page, adding more interactivity can help. But again, it comes after studying your users closely using tools. Statisticsà show that interactive content converts better than passive content. In the study, interactive content converted more than 70% of buyers while the passive content only converted 36% of buyers. Two of the reasons why most people donââ¬â¢t build interaction into their content is because they donââ¬â¢t know what type of interactive content to create that users will love. This challenge can be solved using Google Analytics and heatmaps. What #interactive #content will your audience love? Find out with Google Analytics and @CrazyEgg:To get started, you can create different forms of interactive content with these tools: Qzzr: A simple tool for creating online quizzes for free. SnapApp: Itââ¬â¢s a powerful content platform which allows you to turn static content (e.g., PDF document) into an interactive slide presentation). Mapme: Build interactive maps with videos, words, and photos. Infogr.am: Use this tool to create interactive infographics and charts. Once you start creating interactive content, your audience will start engaging with it at a better level. And because Google follows users, your web page will start to gain more visibility in the organic search. Donââ¬â¢t just create any type of content. But rather, make content marketingà decisions based on the feedback from your best-performing content which you found on Google Analytics. It must be based on what your audience is already engaging with. For instance, if feedback from analytics and heat maps reveal that infographics perform better than text. You'd then want to create more infographics to engage with your readers. Recommended Reading: How to Make an Infographic in 7 Easy Steps Craft Beneficial Headlines, Not Clickbait You can use user engagement metrics and insights from Google Analytics and heatmaps to write better headlines. Hereââ¬â¢s how. Letââ¬â¢s assume that one of your best performing landing pages has this headline: 12 Smart Ways To Launch a Successful Online Course Then all things being equal, your readers are telling you that they prefer ââ¬Ënumber headlines.ââ¬â¢ So, youââ¬â¢re expected to create more of them. If thatââ¬â¢s the case, then your subsequent posts might read thus: 11 Product Launch Tools That I Use Every Time 7 Steps To Hack a Winning Product Idea 3 Must-Have Pricing Strategies You Should Adopt More importantly, you can get more clicks on your headlines if you make them beneficial. According to Brian Clark, 8 out of 10 peopleà will click on your headline. Real headlines that offer value is what you should craft for your interactive content. Clickbait headlines may seem to do the trick, but they will only cause search users to bounce the moment they land on your page and discover that youââ¬â¢ve tricked them. This is not what you want, right? Here are a few techniques to help you write headlines: Make them benefit-driven.à Clearly state the benefit that the readers will get from the content. Here are some examples of such headlines: 7 Ways To Get Your First 1,000 Email Subscribers Hereââ¬â¢s another example from Neil Patelââ¬â¢s blog: Keep headlines descriptive. Inappropriate, ambiguous, and unclear headlines might send untargeted traffic to your page. Use A/B testà to prove your best headlines. Optimize headlines. Include a keyword in the headline that will help you drive traffic from search engines. Bonus Tip: Use 's free Headline Analyzer to make sure every headline you write is a winner. A killer headline combined with the content that your users and search engines have shown great interest in initially will rank exceptionally well in search engines. A killer headline + content your users want = search rankings.This type of content doesnââ¬â¢t need a lot of backlinks to rank. As long as users like the content, theyââ¬â¢ll share it, and Google will naturally rank it. Maybe not on the first page right away, but as the user engagement increases, this page will climb to the top. More so, if users like it so much, theyââ¬â¢ll link to it as well. So, you may not be out to build links, but youââ¬â¢ll earn them nonetheless. Recommended Reading: How to Write Awesome Social Media Headlines Your Audience Will Love How to Write Emotional Headlines That Get More Shares How to Write Headlines That Drive Traffic, Shares, and Search Results How Will You Use User Engagement Metrics to Create Better Content? Focusing on your users and what interests them is truly the best way to create content that ranks highly in Google organic pages. It may seem like a lot of work, and itââ¬â¢s true, but if you dare to listen to your audience more it becomes a lot easier to answer their questions.
Sunday, November 3, 2019
The highs and lows of Richard Nixon in American Political Culture Term Paper
The highs and lows of Richard Nixon in American Political Culture - Term Paper Example That as the Americans repeatedly strive for abundance in material possession, they have inadvertently ignored the gnawing abyss of their spirit. That as the Americans pursue policy of democratization, they have inevitably enforced socialistic and even nihilistic measures to their often defenseless prey. That as the Americans clamor for a much needed change in the nation, they have listlessly stood in the sidelines in hopes of having someone initiate such changes. To this lethargy, Nixon fervently hoped for ethical consciousness to spread amongst the people as he believed that the key to societal revolution can only be found in the hands of someone brave enough to forge it on his own (Nixonââ¬â¢s Inaugural Speech, par. 19). But while Nixon has been adamant in calling for the inherent patriotism embedded in every citizen of the United States, he seemed to have shamefully engineered what has come to be known as the single greatest political scandal of all time. The same person that marched into the southeastern edge of the world to preach about social justice and human rights was the same person who appeared to have ordered for the termination of some government officials deemed as loose ends in the so-called ââ¬Å"operation.â⬠The same head of state who took it upon himself to span the ideological differences of nations to reach the Soviets became the main antagonist in the brewing saga of political warlordism and modern tyranny. However, many are still of the belief that such atrociousness could not have been ordered by a man that the Americans have come to trust and respect. Many people remain adamant in proclaiming that such act could not have been a conscious decision made by a morally upright and virtuous man who spent his entire professional career serving the American people first through the navy, then the House of Representatives, Senate, office f the Vice President and finally, the office of the President. What then could have forced such upright gentleman to condone and even precipitate such malevolent deeds? Could such have been spawned by resentful political advisors out to take the seat away from a political personality that has evolved into a name that became too hot to handle? Or was it caused by nothing more than power begetting power? In Context Richard Milhous Nixon was born to Francis A. Nixon and Hannah Milhous Nixon on January 9, 1913 in Yorba Linda, California. Richard was second in a b rood of five: Harold (1903 - 1933); Richard (1913 - 1994); Donald (1914 - 1987); Arthur (1918 - 1925); and, Edward (1930) (nps.gov). By typical standards, the Nixon family is poor and the family only managed to scrape by through life with the meager income generated by their farm. However, in 1922, the family struggled to make ends meet as the farm that was used to support the family with five sons, was fraught with hardships that soon forced it to close down (nixonlibrary.gov). Francis and Hannah Nixon then decided to move their family to Whittier, California where they envisioned re-building their lost business (nps.gov). Upon arriving at Whittier, the Nixon couple opened a grocery store and a gas station
Subscribe to:
Posts (Atom)